"On July 8, 2010, an audience of 13 million watched live as LeBron James told the world he’d sign with the Miami Heat. If 13 million watched, maybe twice that number turned on LeBron in the loudest ways possible in the minutes, days and months to follow. This is the story of LeBron in 2010: in one sentence — "I’m taking my talents to South Beach" — he went from the player almost every fan wanted to a player almost every fan outside of Miami despised.
LeBron will potentially hit free agency again in July 2014, at the end of this season. And things couldn’t be more different for him or us.”